Transforming Out-of-Home (OOH) Advertising with IoT Connectivity
The Client
Company A is a pioneering leader in the digital billboard industry, known for their captivating displays located in both urban and remote areas. They specialize in delivering dynamic content to engage audiences effectively.
Industry
Digital Signage / DOOH Advertising
Solution
Multi-Carrier SIM, Starlink & Peplink Solution
The Challenges
- Company A, a leader in digital billboards, faced connectivity issues impacting real-time campaign management and data collection.
- Remote areas had inconsistent network coverage, causing frequent downtimes.
- Slow content refresh rates delayed ad updates and reduced audience targeting effectiveness.
- Manual monitoring increased operational costs and complexity.
The Solution
To address these challenges, Company A turned to POND IoT for an innovative and reliable solution.
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POND IoT introduced a comprehensive connectivity package that included Multi-IMSI SIMs for continuous network service across multiple carriers, 4G/5G Peplink routers for seamless network bonding and failover capabilities, and Starlink satellite internet for high-speed connectivity in remote locations.
The Results
- Downtime reduced by 90%, nearly eliminating interruptions.
- Operational efficiency improved:
- Manual interventions cut by 75%.
- Operational costs significantly lowered.
- System responsiveness enhanced, enabling real-time ad updates.
- Audience engagement increased by 40% due to more timely and relevant ads.
POND IoT’s solutions transformed digital billboard operations for Company A.
90%
DOWNTIME REDUCTION
75%
CUT IN MANUAL INTERVENTIONS
40%
INCREASE IN ENGAGEMENT
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"POND IoT's innovative solutions have revolutionized our digital billboard operations, providing us with the reliability and efficiency we needed."
Michael, F.CEO, Company A